This is a typical logo design and concept project where we were contracted to design a logo for Rhino Direct. Rhino Direct is a premium toner and cartridge manufacturer. The initial brief was to include a Rhinoceros in a variety of formats, the first round of logo concepts were submitted as shown in these images –
After the main presentation the version of the logo (bottom left) which is the original was chosen with a few modification. The Rhino legs and body were revised and these options were presented –
Resulting in this version as the final logo. Typical final submitted files include web and print versions with options for different background colors.